If you're like us, you had no idea that cruelty free wool even existed. But, there's a story behind that favorite merino wool V-neck of yours. We understand why people love merino wool, it has a nice hand feel and most importantly, it doesn't pill! Unfortunately, the source of most of the world's merino wool is Australia, where the treatment of the merino wool sheep is less than humane, in fact, it's downright ghastly (mulesing and live export). The campaign to boycott all Aussie merino wool is gaining momentum, with celebs like Pink and Joaquin Phoenix pressuring the slow moving Australian government to get with the times. So what can we do?

Be a vigilant consumer and find out where your merino wool is coming from, and avoid Australian merino wool as much as possible. There are some eco-friendly wool options like merino wool from New Zealand, where mulesing has been phased out. Big retailers like H&M and Banana Republic have already committed to cruelty free wool. If you can't find the style you want in an eco wool, pick an alternative fabrication. You're probably not wearing a lot of merino wool for spring anyway, but when fall comes around, keep the sheep in mind!