2 Days Only:Just Wednesday + Thursday!
Hi, it's Cathy,
Tobi Chief Stylist. Welcome to 1-to-1 Shopping! How can I help you today?
If you love your bling, you've noticed that there's one Italian jewelry collection that's making every glossy "what's in" list this season—Iosselliani. When we spotted this must-have collection in Paris, it was love at first sight! Iosselliani looks like treasure hunted finds haphazardly clumped together into perfect collages of vintage bracelets, necklaces and rings that are precious but fiercely one-of-a-kind original.

Our rule with eco fashion is simple: if we really want it to become mainstream it can't look too eco! Who wants to drive a hybrid car that looks like a solar-powered popcorn popper? The common thread between the three Eco-ga'nik pieces above, besides certified organic cotton, is that we want them all! Eco-ga'nik's collection is versatile, everyday and easy to wear. Everything looks so natural.
It's possible to tighten the belt and stay on top of all the trends you've been drooling over since the fall previews. Every must-have trend can be bought on the cheap, right now!
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For fall, sexy is open back! It's all about telling two stories. The front is act one, and it starts classy and elegant, then turn around and act two gets a little steamy! If you're digging the sexy open back trend but aren't exactly supercomfy being so exposed, Opening Ceremony's Open Back Mini Dress is a good choice. The actual opening is a clever cinematic hint rather than a plot spoiling giveaway, and you can still make a very sultry statement without baring too much. It comes in textured Grey Crinkly Silk and a polished Navy Washed Silk. |
Channel your inner goddess in a Grecian inspired one shoulder dress! That flowing ceremonial elegance has been taken from Athens and revised into less gowny cocktail frocks and day dresses. Draping, gathering and body conscious fit make for some dramatic evening silhouettes that are definitely sculpted for attention.
For evening, Black Halo's Color Block Greek Dress in blue and purple, and Ali Ro's One Shoulder Banded Ponte Dress in Bossanova (orange) are vibrant scene stealers!
For daytime, T-Bags is the go-to collection with spirited prints on the Neve One Shoulder Long Dress and Neve One Shoulder Knee Length Dress.
Our pick for cocktails is Black Halo's boho sexy One Shoulder Sunburst Dress. For day, go with Maria Bonita Extra's playful One Shoulder Dress.
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Dresses are the epitome of fun and flirty, and this adorable one by Coven is no exception. The pick-ups in the full skirt add whimsical charm, while the plaid pattern is perfect for Autumn. Pair it with red hot pumps and a snug leather jacket for an edgier look, or soften it up with a cute cropped trench coat. Either way, you'll be sure to turn heads wherever you go! -Naomi-Stylist Left to right: See by Chloe Biker Jacket, Juicy Couture Cropped Ruffle Back Trench Coat, Rachel Comey Aster Heeled Suede Sandals, Chie Mihara Clari Mary Jane Shoes |
Be careful not to trip and fall on your way to work. Wearing all that black and grey on more grey is pedestrian camo. You'll get mistaken for a sidewalk square and trampled! Don't let your wardrobe follow the weather too closely. There's plenty of moody, dark and gloomy in outerwear, so take advantage of the huge plaid shirt trend and breath a little optimism into the season with color and pattern! It's a good way to lighten up a cloudy day and keep things upbeat. These prices will definitely turn a bad mood around!
Starting at $79, Kill City's Old Flame Shirt and Shades of Greige's The Standard Shirt are the most wardrobe and budget friendly. The styling on plaid shirts for fall goes from Western yokes to utilitarian workwear flannels, so there's one for every guy.

From left to right: Kill City Old Flame Shirt, KZO Curtis 2 Flannel Shirt, 3sixteen Crosscut Flannel Shirt, Modern Amusement Mulberry Shirt, Ben Sherman Prodigy Long Sleeve Button Up Shirt, Penfield Chatham Brushed 100% Cotton Flannel Shirt, Shades of Greige The Standard Shirt
Check out the new fall PF Flyers, their classic and understated styles are coming in some sweet statement colors! Snatch the Albin courts in a blingy Platinum, and the original sneaker Number 5 in patent Ruby. Both these styles clean up nicely and look great with a blazer or suit. The canvas Windjammers in light Blue are the classic loungers!

People living in the Arctic know a thing or two about staying toasty, and Velvet's Eskimo inspired winter jackets are ready for some northern exposure! The hooded Esmee Jacket is back, and still reminds us of that favorite autumn coat you had growing up (maybe yours came with toggle buttons?). The longer 3/4 Gemma Coat is and the toastiest of the bunch, and the Gisela Jacket comes is a tailored silhouette that makes a cool scooter jacket. As always, these casual cool jackets are supersoft but rugged and machine washable!


F-Troupe for fall is here! For her, the Canvas and Leather Long Strap Boots are probably the comfiest equestrian style boots we have in, and the Sheepskin Short Boots are moccasin inspired, soft and cozy! For him, the Woodland Waxed Canvas Boots are refined, clean casual, while the slick, dressy casual Lace Up with Strap Shoes are our new favorites! Cop quick, they're getting tons of coverage!
Spiewak is authentic outerwear. Authentic, as in, for years the Navy, Marines, NYPD cops, Chicago paramedics and Iditarod mushers have worn Spiewak nanotech parkas, jackets and vests for protection and comfort. That’s not fabricated street cred, that’s a genuine legacy built on flawless production. Spiewak delivers the famous quality of their uniform line to an urban outerwear collection that is a fall and winter necessity for the style conscious that happen to live anywhere cold, wet or windy.
Everyone should have a peacoat. For him, the Dugan is inspired by the classic peacoat, traditionally styled after the ones Spiewak actually made for the US Navy! For her, the Jasper Coat is just as substantial, but comes in a not so boxy, flattering silhouette.
If you need something supertoasty, the hooded Harris Duffle Jacket is lightweight but ultrawarm, with Thinsulate insulation that's storm tested.

The cocktail dress in black is so "give me the usual." It's perfectly fine to liven up happy hour with some color! And, for fall, the color is purple! Mischen's purple Novack Cocktail Dress is our retro chic pick for evening drinks. The fun print on this 100% silk sheath dress at a distance makes us think of flapper fringe! If you were at our fashion show on Friday, you saw Bettie Cao strut this purple frock down the runway to lots of oohs and ahs. It was definitely a crowd favorite!
Kamal Ravikant!

Decked out in S.W.O.R.D. Como 4 Zip Pocket Jacket, Monarchy Mans Run Long Sleeve T-shirt, and Cheap Monday Regular 32" Straight Leg Jeans, Kamal was the audience favorite at the Tobi Fashion Show Friday night! Congrats! Get ready for your lookbook shoot, we're putting you to work! All you Kamal fans (and we know there's a ton of you from Friday night, like, half the guest list!) keep an eye out for your favorite salt and pepper haired consultant on Tobi around the end of October.
Special thanks to all of our awesome contestants for giving us your time and letting us dress you up! You all looked amazing, and it would have easily been a 5-way tie if we were judging!




Thanks to everyone that came out and supported us! We hope you had as much fun as we did. The Tobi paparazzi was snapping all night, so stay tuned for upcoming Tobi Style Scouts. If we took your picture, you may be the next look of the week!



You can get a better look at everything the Look Agency Models were wearing on the runway in our latest lookbook: Tobi's Fall Fashion Show!
Love,
Cathy & Corina
Co-founders of Tobi
Founded in San Francisco, Mary Green is a homegrown hero, a designer with a conscience. Her lingerie collection takes home CILA (Contours International Lingerie Awards Gala, the Oscars for undies!) awards every year. Her signature luxe Chinese silk pieces and lightweight nylon are elegant and romantic staples that come in vibrant colors and prints. Mary Green candy colored undies have already been adopted by Hollywood's sexiest like Jessica Biel. Even Oprah digs it! Here's a list of some others that love Mary Green:
In Style "The Best Camisoles"
Marie Claire "Best of the Best"
Rolling Stone "Boxer Shorts of the Year"
Kate Hudson in How to Lose a Guy in Ten Days
Brittany Murphy in Uptown Girls
But, all the awards and popularity aren't what really set Mary Green apart. What makes her special is that she makes her colorful collections while running a socially conscious business that strives to be as eco-friendly as possible! You can read more about Mary Green's passion for sustainable enterprise on her blog.

Anyone who knows me will attest I am always on the go and need versatility. That’s why I trust Imitation. The Smelted Snap Front Dress is a great trendy piece that can be paired with a great pair of flat sandals (Buckle Sandal) or a great pair of pumps (Chie Mihara). You can cinch the waist with a belt (Busto Belt) or let it flow. The thing that completes any outfit is the accessories. With some great jewelry from Anne Korte and an eye catching Gustto Setal Bag you're sure to turn heads and make some girls wish they had your style. Either way, you’ll surely knock them dead!
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What's on Sale:
Smelted Snap Front Dress (Imitation) $242 $121 Final Sale
Buckle Sandal (Society for Rational Dress) $290 $203
Busto Belt (Diesel) $140 $84
Setal Bag (Gustto) $695 $417
-Kyion-
Stylist
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T-Bags is the go-to line for bold print dresses that go seamlessly from day to night, beach to club. The boho glam Deep V Kimono Sleeve Dress is so retro fabulous with its deco print in a fun and flirty orange! The Neve Deep V Ruffle Front Dress is just as adorable in a Missoni-esq palette that adds upbeat texture to a waist highlighting silhouette featuring playful ruffles!

Nooka's orange Zub 20 Zot Watch made Life and Style's cool watch round up! No surprise though, Nooka has always been ahead of its time! Orange is a cool contrast for fall, and there's even more tones to choose from, including pop colors, camos and of course, black and white!
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When talking about statement shoes and boots for guys, it's all about authenticity. Founded in 1863, Frye is the oldest operating shoe company in the United States, and that rich history comes through in each shoe and each boot they make. Worn by Civil War soldiers and WWII servicemen, Frye knows a thing or two about sturdy construction, comfort and functionality.
The equestrian inspired Jayden Chelsea Boots are a must-have! Round toe with cushioned shock-absorbing leather insoles and leather lining with stacked leather heel and durable Goodyear welt construction, this boot was made to last! The belted harness strap and antique brass hardware add attitude and edge. This boot will just get better with age!
Another boot that'll get even better with age is the Heath Outside Zip Boots. Taller and more casual, but just as tough, the distressed waxy suede with sturdy squared toe and cushioned shock-absorbing leather insole make for a comfy everyday boot that you'll break in fast!
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Lover's collection is like a comprehensive trend report for fall! Tuxedo inspired looks are on fire, and the Tux Shirt Dress and Slouchy Waist Coat Vest combo has rockstar edge!
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The Charlotte Ruffle Dress does girly girl vintage dress with left bank charm, while the Daisy Chain Dress mixes in some boho floral from granny's closet. So floaty and adorable!

With its hood and wide sleeves, the cape-shaped Chrissie Hooded Wool Jacket is a must-have piece of equestrian inspired outerwear!
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Steven Alan made a name for himself by knocking the starch out of the button down office shirt. I mean, who really enjoys wearing a stiff, itchy shirt? The Steven Alan shirt is the office shirt run through a Scorsese After Hours style all-nighter. The result: in the morning you end up with a supersoft (all the fabric is prewashed), disheveled chic shirt with quirky cool details like a reverse placket. Steven Alan shirts feel lived in and have a personality that's the perfect crossover from office to after hours play. An easy transition for guys outgrowing the 24/7 T-shirt look.
Words can't really describe how excited we are to have Steven Alan at Tobi! The guys are about to do some serious damage with their employee discounts so get your sizes now, before the Fall Kickoff Sale ends (Thursday the 18th is the last day)!
Here are a few Steven Alan staples that every guy should have in his wardrobe. These are all year round appropriate.
Single Needle Shirt
The classic Steven Alan shirt. Relaxed fit, button down collar with a button on the back of the collar too, the Single Needle Shirt is timeless and versatile, great with a tie and blazer or tucked out with jeans!
Reverse Seam Outside Pocket Shirt
Quirky cool and a more tailored cut (little slimmer) than the relaxed fit Single Needle Shirt. With reverse French seams and twist placket at the top buttons, the Reverse Seam Outside Pocket Shirt is the signature go-to. Some of these come with pocket on the inside.
Hidden Button Down Collar Shirt
This is new. Of all the Steven Alan shirts, the Hidden Button Down Collar Shirt is the best with ties. With slightyly larger collar and spread, it's dressier than the rest. The tab butttons are hidden under collar. Straight cut is easy to dress down for casual too.
Brenner Pants
The same approach to shirts is applied to the Brenner Pants. The relaxed straight leg fit is given a slight dishevel in prewashed cotton. Interestingly, these classic pants are not available on the Steven Alan site.
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Audiophiles and DJs know WeSC makes awesome headphones, but their men's clothing is made with a similar approach. Make everything top quality but infuse some street sensibility with a mix of utilitarian and retro style. WeSC's Alessandro Straight Leg Jeans in Raw Stretch Selvage have a vintage gone-modern look. Everyone is hitting outerwear this fall, but WeSC's Hubble Jacket is one of the best interpretations of workwear utilitarian we've seen. Shell and lining are rugged and the look is street tested.
People have been asking us all week what they should wear to the 2-Year Anniversary Tobi Fashion Show this Friday night (9pm sharp at Mezzanine!). You can wear whatever you like! There's no dress code. But, if you need some inspiration, here's a few fashion show looks we put together for girls and guys.
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Rocker
Turn up volume and wear an oversized tee with your glam rock leggings!
Tough Girl
Hardware, like exposed zippers, adds tough girl attitude to sexy, body conscious party dresses.
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Edgy
A vest with tank and black pants is a can't-miss edgy ensemble.
Plaid
A plaid shirt with jeans and sneaks is effortless and laid-back, casual cool.
See you there! Don't forget! You can still buy tickets but hurry!
WHAT: 2-Year Anniversary Tobi Fashion Show
WHEN: 9/19, THIS Friday Night, 9pm-2am (models start walking at 10:30pm)
WHERE: Mezzanine (444 Jessie Street @ Mint, SF)
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The Elizabeth and James fall collection has attitude in surplus. Whether you connect more with Mary-Kate's scene stealing party dresses, or Ashley's tailored chic tuxedo looks, they're all front row VIP. The chiffon over jersey knit Irina Dress (comes in Poppy too!) is rockstar sexy, and the menswear inspired combo Elizabeth IV Blazer (just sold out!), Eliza Vest and Eliot Pant is just as red carpet worthy!
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Something's graphic prints and patterns have an indie gallery feel to them. Aussie designer Natalie Wood likes to tell a story but keeps it easy to wear and accessible (most of it under $100!). Something hits the major trends but does so with a quirky edge. Glam it up in the Shiny Tee Dress, or lighten up boyfriend grunge with the Flanno Shirt Dress in a fun and vibrant green check plaid!
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It's September, get your layers out! The most important layer is the one that touches your skin, the one you feel all day. Plush is our pick, and you really have to touch these James Perse cashmere sweaters to believe how buttery soft the handfeel is. The Cashmere Turtleneck Sweater is the go-to basic with denim, and the Funnel Neck Cardigan with waist tie belt is everyday versatile and great with leggings or denim!
Sonia by Sonia Rykiel is one of my favorite designers! I relate well to her bright color palette and diverse bodies and fits. I am wearing the Multicolor Dress, and it’s both comfy and fabulous! The deep V-neck and shorter length gives a revealing feel to this playful and casual dress. Even the belt is well designed and constructed with velvet and knit. All of Sonia’s styles are perfectly made pieces of wearable art! -Kierra- |
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If you're shopping for a sharply tailored, stylish suit with a little edge, you're looking at a lot of fashiony slim cuts. That's just been the trend lately. Slim suiting really does add a cool, edgy factor to all that buttoned-up spiffiness, but what about the guy looking for the regular guy fit? That guy that wants sharp but not stuffy, wants cool but can't wiggle his athletic frame into slim, or just plain doesn't like the skinny dude profile? Theory's Holbrook Blazer and Holbrook Pants satisfy your sartorial checklist in a regular guy fit that's cool and dandy!
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Summer is finished, but the flirty frock isn't! Brazilian brand Maria Bonita Extra is youthful, energetic, and well known for original prints and creative silhouettes. For fall, the print dresses exit the art gallery and head back to school in all out girly girl! The Printed Bow Dress is adorable with playful volume. One shoulder dresses are it for fall, and both the Shoulder Bow Dress and the One Shoulder Dress are sexy and sweet.
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You Must Create, as in you must create your own design style. YMC is a London brand started by Fraser Moss and Jimmy Collins, and their philosophy is functional, smart and distinctive pieces that become more personal over time. What that means is simply, everything is easy to wear, you'll wear it a lot, and it will last because it's not disposable. Fans of brands like A.P.C. will appreciate YMC's approach and aesthetic. Moss and Collins hit on some key trends for fall.
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A tough girl jacket in something other than leather, sweet! The lightweight Nylon Biker Jacket is so slick, with more than enough attitude to rock out whatever you wear under it!
The red and grey pullover Gingham Check Shirt in superfine corduroy is one of the coolest plaids for fall! You might have seen this shirt in men's, but the women's version is different—it's a pullover that flares out slightly just below the front button placket.
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The Blueberry Knit Cardigan is a must-have addition to your conservative sexy, librarian chic collection. If you haven't grabbed a shrunken cardigan yet, this nubby number is the one! The texture pattern makes it stand out even in neutral black.
Boyfriend sweaters are really hot right now, and this Merino Button Cardigan looks the part but isn't overly slouchy. The double-breasted buttons are a cool touch!

Mind the gap! Sometimes jeans that fit great in the seat will gape at the waistband, so annoying! Even a nice belt can't hide the fact that you're cinching way more than you should have to. J Brand Blue Label is designed to fix the proportion weirdness with cuts that focus on better hip suppression and waistband contouring. The first pair we've received is the stretch Scarlett 14" Lowrise Cigarette Jeans, and as you can see, J Brand Blue Label has closed the gap for the curvy set!

Known for handmade Italian leather belts, handbags and separates, Malibu-based Anouk Krueger decided to give boots a try. Which makes sense, considering she learned how to work with leather by making horse saddles. This fall is Anouk's first boot collection, and it looks like the former documentary filmmaker took these dramatic styles directly off studio sets. The Alexa Leather Polo Boot in Black is what'd you'd wear if you had to give up your motorcycle for a horse. The supersoft pebbled leather and brass buckles are a tough girl chic must-have! The Oakley Boot in Desert (coming next week, stay tuned!) is a nice contrast, with rustic country charm that goes great with dresses, skirts and denim.
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(Pictured: Anouk Alexa Leather Polo Boot in Black, Lola Tall Leather Boot with Buckles in Brown, Tara 3/4 Leather Boot in Black, and coming soon, the Oakley Boot in Desert!)

What's city chic? Effortlessly elegant but playfully feminine, exactly what Grace Sun delivers for fall. The hot librarian trend is still going strong, and there isn't a more adorably flirtatious top than this Semi Sheer Blouse! Grace Sun's detailing is always impressive too. Check out the gathering around an interesting deep V-shaped bib panel and ribbon bow. Smart and sexy! Perfect with skirts, black pants or denim.
Another Grace Sun must-have is the wrap. Plush can be defined as a Grace Sun Cashmere Wrap. It's so supersoft that you won't mind the cold arriving a little early! With ribbed, banded sleeves you can wear it like a cardigan!


If you want a go-to for a night out, La Rok never turns down a party! La Rok likes to incorporate funky details and this fall the collection does that by hitting on some must-have trends. Get retro fringe fancy with the Harmony Fringe Dress! Or, go glam with the Glossy Snaps Leggings! Does anyone make more flattering, easy to wear party dresses? Take your pick. The Blondie Sequined Shift Dress and Ruffle Milly Dress are both scene stealers, but our favorite is the Shrug Dress. The slim fit hugs all the right places for a seductive, sculpted silhouette that really flatters curves!
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(Pictured: La Rok Shrug Dress, Blondie Sequined Shift Dress, Ruffle Milly Dress, Harmony Fringe Dress, Glossy Snaps Leggings)
Black pants are back! Did they ever really go away? Well, yes, when designer denim overthrew them as the going-out staple. Paige Black Label, from the makers of Paige Premium Denim, leads the revival with must-haves in luxe fabrics, interesting details, and the same amazing fit that Paige Adams-Geller made famous in denim. Paige Black Label channels Audrey Hepburn having coffee with Joan Jett.

The Los Feliz Pant is our pick. We're loving the edgier zipper pockets on the supersexy skinny with curve friendly stretch.

From rockstar to conservative sexy, here's a few more black pant styles waiting to be your new go-to going out pant.
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(Pictured: Kerrigan Paneled Pull on Pant, Vince Riding Pant, James Perse Stretch Twill Casual Trouser Pant and Twill Carpenter Pant, Opening Ceremony High-Waist Pant)
In the September issue of The Block, designer Carla Knapp (New York via Manitoba) describes her Mischen line: "Fall was really about inheriting your Parisian grandma's closet. Our colour palette was very French and fanciful." Mischen is German for "to mix," and the vibe for fall stirs vintage and modern. Mischen's retro polish infuses classic cues from from the '20s through the '50s into contemporary silhouettes. Before starting Mischen, Knapp designed for Liz Claiborne and Jill Stuart before becoming creative director at Paper Denim and Cloth.
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Our pick is the Pleated Front Top because simply, it really does look like something you'd snag from your style-maven grandma's closet! The print feels authentic. Vintage perfection! And while we're raiding granny's closet, we'll take the Silk Cardigan too, thanks grandma!
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Mike and Chris' rockstar jacket for fall is the cropped Quintus Leather Jacket. Shorter is sexier! When we first spotted the Quintus, we experienced a moment of clarity. Jersey T-shirt dress (Riller and Fount), boots, done! So simple, so smoking hot! The Quintus comes in a rich Teal too!
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Mike and Chris spoils us with every season with must-have leather jackets, but that's not all they do. Each collection brings more variety. This fall includes a versatile peacoat (Leroy Jacket) and a trench (Raleigh Trench Coat) for when it gets wet, windy and cold.
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And, it's rare that we get excited about a nylon pullover, but the Lexington Nylon Pullover is slicker than most. The fleece liner collar is a great idea. You can keep your neck toasty and sport a layered look without actually committing to more bulk underneath. Mike and Chris functionality!

See you there! Don't forget! You can still buy tickets but hurry!
WHAT: 2-Year Anniversary Tobi Fashion ShowRead more: What to Wear to the Tobi Fashion Show

Is it me or does the Coven Color Block Dress look like it's on fire? So hot! We expect nothing less from Brazilian designer Liliane Rebehy Queiroz. If you caught her entry in our From the Designer section regarding her summer getaway, you know she's a very bohemian spirit in tune with all the senses. Coven really shows its colors this fall, featuring easy to wear silhouettes with vibrant prints in color block stripes and plaid.
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(Pictured: Coven Color Block Dress, Multi Strapless Dress, Plaid Stripe Dress, Stripe Multi Dress, Stripe Dress)
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The youthful, fresh and fun French charm of Paul and Joe has taken on so many new iterations of late. Named after her two sons, Sophie Albou's Paul and Joe brand is growing new branches, from a special line at Target to limited edition Perrier bottles, and now to a diffusion line called Paul and Joe Sister. While the main Paul and Joe line gets more and more sophisticated, new Paul and Joe Sister is a collection made for young women looking for something more urban and affordable.
The Mazette Top and Damiosel Top are here, with more to follow. Easy to wear sophistication with a little boho done left bank style!

What do a Russian oil heiress and an Olsen have in common besides G5s and mounds of cash? A taste for glam rock edge! Zhukova and Tang's Kova and T started a craze with their guitar hero latex Oxy Leggings. For fall, Kova and T keeps rocking with the follow up High Waisted Latex Skirt, a couple T-shirt dresses (Lucy Dress and Amsterdam T-shirt), and a Grandpa Cardigan.
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Turn it up by mixing grunge and glam. Wear the Grandpa Cardigan with the rocked out Oxy Leggings or High Waisted Latex Skirt for cool juxtaposition.
(Pictured: Kova and T High Waisted Latex Skirt, Lucy Dress, Amsterdam T-shirt and Grandpa Cardigan)
Modern Amusement is always on point when it comes to throw on and go dressy casual, and they always sweat the details. Some of the construction ingenuity and bits of creativity aren't even visible to anyone but the wearer. That's Modern Amusement's way, and every time we get a new hoodie, tee or woven from them it's like an Easter egg hunt for cool twists. Stand out without being loud, that's why we love 'em!

Speaking of loud, if you dig plaid like we do this is definitely your season. Modern Amusement likes infusing a little color to neutrals, and the Mulberry Shirt comes in a Belaire Grey with a pop of purple. It's a low key, cool guy plaid. The Modern Amusement logo bird likes to hide, can you spot it?
Dresses and tops with retro flair are so chic right now, and Ali Ro infuses them with youthful energy. Young Hollywood icons are rocking Ali Ro's styles inspired by the '40s and '50s. If you every wonder what Blair wears when she dresses herself in real life, when Leighton Meester was asked to put together an outfit for Lucky, she chose a vibrant Ali Ro dress as the centerpiece. Expect lots of bold colors and charming feminine detailing.

Check out the adorable ruffles and puff sleeves on this retro chic silk Button Down Ruffled Blouse in Mustard. Bold, charming, and goes perfectly with all the black pants you want for fall!

If you like your dresses sexy but tough and edgy, Society for Rational Dress has some architectural wonders for you. The fall stuff we talked about in July is coming in. Dramatic drape with a little glam rock vibe, this Flow Dress is begging for boots!


Besides being very comfy Helmet of the Will's organic cotton tees are hand silk screened, washed and feel smooth to the touch. The Brooklyn-based brand's prints are spontaneous and done in water-based inks. The art is a mix of pop design and student sketchbook. We're excited to have Helmet of the Will as part of Eco-Tobi!
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Tees aren't all Helmet of the Will does. If you're conscientious and want a down-to-earth, logo-free and smart everyday hoodie, the Zip Hoodie is it. Supersoft and 100% organic cotton.
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