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June 26, 2008
Posted at 03:46PM

Araks Phoebe Bralett

Araks available from Tobi.com!

We first heard about Araks Yeramyan after finding out it was the Parsons grad's bra that Scarlett Johansson wore in Lost in Translation. Since working for Marc Jacobs, Araks has gained a cult following that counts Chloe Sevigny and Sofia Coppola as fans. The wireless Phoebe Bralett has us believing too because it's comfy enough to sleep in and is totally eco-friendly! The Phoebe Bralett is made from 100% organic cotton and comes in 5 colors so don't be afraid to let it peek. Show a little Phoebe!

We just wrapped up the "At Ease" lookbook to show how the right bra can really turn up the heat.