What does Alife represent? “Strictly New York Sh*t,” according to their MySpace page. If you're one that measures a brand by who wears it, take a peek at the Alife corral of photos, it's like a who's who of hip-hop and the NYC scene. But the once hard to find footwear brand (a.k.a., Ritefoot or RTFT) is looking to cross over and widen their reach with more of a lifestyle offering of apparel, accessories and beyond. Whatever you think about the new direction, there's no denying that Alife is still a red hot collaboration beast, teaming up with the biggest names above and underground to create gear that everyone covets.