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March 04, 2008
Posted at 06:04PM

Alife of the Party

A few weeks ago Jennifer, our senior buyer, attended an invite only dinner and party hosted by Alife, Creative Recreation, Keep, Hellz Bellz and many more at the The Strip House in Las Vegas. "The Bespoke Party" crowd consisted of "100 tastemakers" including 80 retailers and 20 press members. The real party didn't start until they hit Prive at Planet Hollywood after dinner. Anyone that knows Vegas knows it's true that what happens at Prive stays there because you're five Patron shots beyond remembering anything.

Actually, our Jennifer was very good, working the crowd and chatting up the biggest "tastemakers" including Arnaud Delecolle, founder of Alife. Apparently, Arnaud wasn't exactly pleased with the model we used to shoot the first shipment of Alife. "What the hell were you guys thinking!?!" was his way of telling us the model was all wrong for the brand. Hey, can't argue with the founder, we'll keep looking.

Here are some of the pictures Jennifer brought back from the party. Jennifer is the one in the green Mason dress from Spring '07.

Tobi Senior Buyer Jennifer Scott at The Bespoke Party in Las Vegas 2/13/08

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