Ok, we were dug in for a long tug of war with Alife founder Arnaud Delecolle regarding the models we've been choosing for his brand. Arnaud dismissed our first model as not being "right" for Alife , and shook off our second, who we happen to think is a great fit.

We were just about to give up and shoot everything Alife flat before we discovered...the One.

Stumbling home after an all night bender, we found this guy sleeping in an alley, under a cardboard fortress. That's street cred you can't buy. We knew at first sight, we found a diamond in the rough. He agreed to pose for us after we promised to upgrade his shopping cart to a 4-wheeler. Ladies and gentlemen, introducing our new Alife model...