Before launching Rhys Dwfen, Los Angeles based designer Julie Kwon was the head knit guru for Vince's sweater division. While Vince is mass appeal and loved for simple but luxe everyday basics, Rhys Dwfen has a more endearing quality. Rhys Dwfen is just as easy to wear, but it's a collection you'll fall in love with, clothes that should and do, in the words of Kwon, "make impressions more memorable." She describes the Rhys Dwfen woman as "discriminating but never fussy...appreciates the pairing of simplicity and polished charm."

For Spring 2008, the Rhys Dwfen collection takes vintage silhouettes and adds a little something from the flower market. Kwon uses unique floral appliques that add a timeless charm to her retro chic dresses.