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Icon-rightIcon-down about the designer
Think of Atelier de Production et de Creation as the anti-brand of the fashion world. Founder Jean Touitou vigilantly keeps A.P.C. free of value inflating branding conventions, preferring the ambiguity of initials over the fabricated gravitas of a designer’s name. In a market saturated by flashy pocket stitching and gimmicky details, the simplicity of A.P.C. is profound. A.P.C. isn’t preoccupied with innovation opportunities, just quality materials and design.

A.P.C. minimalism isn’t for rookies, it’s more like a secret handshake among the sportswear illuminati.

Raw, clean, pure. Where do we sign up?


Woolrich Field Jacket in Black

Woolrich Field Jacket in Black

$395 $276
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Woolrich Check Plaid Button Down Shirt in Red

Woolrich Check Plaid Button Down Shirt in Red

$175 $122
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Diesel Oplier T-Shirt in Aqua

Diesel Oplier T-Shirt in Aqua

$110 $60