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Icon-rightIcon-down about the designer
Think of Atelier de Production et de Creation as the anti-brand of the fashion world. Founder Jean Touitou vigilantly keeps A.P.C. free of value inflating branding conventions, preferring the ambiguity of initials over the fabricated gravitas of a designer’s name. In a market saturated by flashy pocket stitching and gimmicky details, the simplicity of A.P.C. is profound. A.P.C. isn’t preoccupied with innovation opportunities, just quality materials and design.

A.P.C. minimalism isn’t for rookies, it’s more like a secret handshake among the sportswear illuminati.

Raw, clean, pure. Where do we sign up?


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Shawl Collar Knit Sweater in Black

Shawl Collar Knit Sweater in Black

$48 $24
Gant Overboard Jacket in Army

Gant Overboard Jacket in Army

$325 $123
Garbstore Peasant Chino in Black

Garbstore Peasant Chino in Black

$180 $54
Acne Max Slim Leg Jeans in Pure

Acne Max Slim Leg Jeans in Pure

$269 $134