Success can be so simple—just ask Riller and Fount creator Susie Crippen. After co-founding J Brand jeans based on clean and straightforward style, the designer has brought this same sensibility to jersey dresses. Honing in on timeless, understated designs, Riller and Fount produces frocks that can be used as foundation pieces to express personal style. Setting itself apart from other jersey dress lines, Riller and Fount promises to eschew prints and keep designs in classic, muted tones. Of course, comfort is key—the dresses are constructed of the most buttery modal knit. Can it be that it was all so simple? Why didn’t we think of that?