San Francisco-based Artificial Flavor provides the kind of staples we don’t know how we lived without before. Co-founders John Vitti, Marcus Prato, Lawrence Roberts and Antonio Vitti found inspiration in DJ-remixed music when creating Artifical Flavor’s casual, urban feel. From ultracomfy and stylish underwear to versatile outerwear, our wardrobes have vastly improved, layer by layer. It’s like over very own remix, personalized and just so easy to rock.