
about the designer
You could call this label the anti-Valentino. Instead of spending the fortune amassed from a successful clothing line on mansions, yachts and over-the-top parties, RVCA (pronounced "roo-kah") chooses instead to practice a new ethos. Boasting skate, snowboard and surf teams in addition to a quarterly arts and music magazine, RVCA is way more than just a clothing line. A strong sense of community is evident in the flagship store here in San Francisco; selling original works of art alongside artist-designed T-shirts, the space also hosts in-store performances from local bands. The laid-back feel to the clothes complements the creative lifestyle RVCA endorses, with the well-fitting jackets, comfortable zip-ups and popular T-shirts perfect for the modern renaissance guy—no haute couture pretension allowed.