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The best way to subsist on playing music for a living? Aside from becoming a sellout rock star, we think Morphine Generation’s Erik Hart had the right idea when in the summer of 2003 he decided to design clothes to fund his musical aspirations—he’s a member of the band Suicide Club. With the help of director and fashion photographer Elliot Hans, Hart discovered a knack for creating the kind of clothing all the cool kids want to be wearing.

Morphine Generation delivers handmade, standout pieces that are versatile and fit right in with the current cohort’s tendency toward elevated casual wear. In this case, we think “morphine” represents a laid-back attitude that’s also stylishly euphoric. So we can all keep on rocking.


Striped Cardigan in Grey

Striped Cardigan in Grey

$44 $22
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Spiewak Chester Jacket in Tarmac

Spiewak Chester Jacket in Tarmac

$106 $53
Spiewak Dugan Pea Coat in Navy

Spiewak Dugan Pea Coat in Navy

$163 $65
PF Flyers Sumfun Sneakers in Natural

PF Flyers Sumfun Sneakers in Natural

$70 $35
Acne Mic Straight Leg Jeans in San in Mic San

Acne Mic Straight Leg Jeans in San in Mic San

$260 $130
Diesel Larkshort Shorts in Denim

Diesel Larkshort Shorts in Denim

$200 $86
G-Star Loose Leg Jeans in Park Wash

G-Star Loose Leg Jeans in Park Wash

$190 $76