Acne? On your jeans? No, we’re not talking about those blemishes you battled as a teen (or last week). We’re talking about Ambition to Create Novel Expression, better known as Acne Jeans. Unlike those oily red dots, Acne Jeans actually improves your appearance with their understated design and superb construction.
Founded in Stockholm in 1996, with the first denim collection distributed in 1998, Acne Jeans is part of a larger collective of fashion, entertainment, and technology brands. With the goal of joint promotion of their own as well as others’ brands, creative director Jonny Johansson has fashioned a clothing line that serves as a foundation for mixing and matching your favorite designers.
Acne Jeans illustrates that simple does not have to be boring. As covetable as a clean, fresh face, this line is all about little touches. From slim-fitting denim to Italian-made leather shoes, Acne allows you to stand out in a stylish way—not in that bad skin way.