Tobi is an online fashion label representing the casual, cool, and sexy attitude of Los Angeles. We are inspired by stylish, successful women from all walks of life and aim to inspire the next generation of young women to pursue higher education, leadership, and of course, personal style! A woman's success is our success and we hope to pay it forward by broadening horizons and creating equal opportunity throughout our communities. We are proud to offer our annual Tobi Cares Scholarship in which we award $3,000 to one outstanding recipient in the United States. The winner will also receive $200 in store credit for a shopping spree.

  • Applicant must be a female enrolled as an undergraduate student in a four year college or community college.
  • Applicant must be an incoming freshman, sophomore, junior or senior to qualify.
  • Funds will be disbursed directly to the college/community college, not the student.

A $3,000 Scholarship + $200 store credit will be awarded to one winner. The deadline to apply for this scholarship is December 31, 2016. The award will be announced January 31, 2017 and the winner will be notified by email. The winner has until February 14, 2017 to claim the award. The award will be distributed directly to the winner's selected college/community college once we have verified that they have been admitted and are registered to attend.

We're so excited to announce Elizabeth Lupo is the winner of our first Tobi Cares Scholarship!
Thank you so much to all those who applied! We enjoyed reading every application and we're truly inspired by all of you. We are currently working on launching a new scholarship - keep an eye on this page and our social networks! We encourage you to apply once it's available!


A huge thank you to all of our partners who have helped us promote our scholarship program. We are extremely grateful for your support in our cause to inspire the next generation of young women to pursue higher education and leadership. If you are interested in collaborating with us or learning more about the program, please email us at