What sets Alternative Apparel apart from the other basics brands? Price! Alternative Apparel tees can be had for $20 or less. Plus, they make 100% organic cotton versions of their most popular styles. We have no idea how they make eco so affordable, but we're not complaining.

Alternative Apparel has been around since '96, but they aren't quite a household name yet (like the other "Apparel" brand known for basics). But it won't take long. All of Hollywood is already wearing Alternative Apparel, from George Clooney to Hayden Penetierre and the Gossip Girls cast. Alternative Apparel is the new cool everyday tee.