Ella Moss designer Pamella Protezel understands the modern woman’s slightly schitzo wardrobe—a little bit preppy, a little bit vintagey, ethnic-inspired, etc—and her designs incorporate this disparate way of dressing into an always cute and definitely Californian style. These totally covetable and comfortable tees and dresses have a laid-back feel that is polished without trying too hard. Tonal stripes, simple shapes and bright colors distinguish her designs—all as comfy as a T-shirt! A celebrity favorite since the label began in 2002, Ella Moss hit the big time when SJP wore her signature Waldo-stripe dress on an early episode of Sex in the City. The go-to label for California girls (in residence or spirit!) gets a boost this season in colorful jerseys and soft basics with a twist.