You ever know a friend or acquaintance to one day, out of the blue, decide to pronounce her name differently? Like a friend named Jean who used to answer to "JEEN" suddenly answering only to the French pronounciation, "ZHAHN"? It might have followed a big transition, a metamorphosis like going from high school to college, or college into the work force. Life's crossroads are good fishing spots for reinvention. The runway isn't a bad spot either.

We can't call it a comeback because Generra today looks so much different than the Generra that was the trendy, mass market, teenybopper hit in the mid '80s. Remember Hypercolor? Generra has resurfaced with new life, and what's most interesting is that they've done it without piggybacking on the resurgence of '80s trends. With bib panel detailing and stripes, today's Generra looks...it looks kinda French! Generra is a collection of everyday pretty clothes with a touch of left bank style. It's effortless, subtle, and feels very personal. Understated chic. "JUH-nerra" is dead, long live "ZHAHN-erra"!