about the designer
It’s the brand that defined a decade–it’s simply impossible to imagine the ’90s without Helmut Lang. Ferociously minimalist, Helmut Lang deconstructed fashion to its very core, crafting irreverent pieces focused on fabric and construction. Michael and Nicole Colovos, founders of Habitual, use Helmut Lang’s irrepressible spirit as a guide for the latest collection, summoning the same rule-breaking minimalism but making it more accessible and ready to wear. At times unconventional, asymmetrical, and androgynous, a Helmut Lang piece always breaks the mold.
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