Genetic Denim

We can’t choose our genes, but we certainly can choose our jeans! Genetic Denim makes that choice easy by offering jeans that celebrate each individual’s unique body type. This denim is tailored to fit, enhancing assets instead of simply conforming to mass trends. Made of supersoft lightweight denim, these jeans are exceedingly comfortable.

Creative Director Ali Fatourechi did his research by packing up denim samples and traveling across the country to discover what people really wanted in their jeans. After visiting 42 cities and studying reactions to different fits and styles, Fatourechi launched Genetic Denim in 2005. He started with core styles, the Recessive Gene (a slimmer cut) and the Dominant Gene (more relaxed). His collection has evolved to include a variety of contemporary cuts and washes, inspired by eras gone by that still maintain a modern sensibility.

Genetic Denim offers great everyday pairs that can be worn from day to night—a line that makes us proud to show off both our genes and our jeans.