The “so” in this brand name stands for son, as in these jeans are designed by Yanuk designer Ben Taverniti son, Jimmy Taverniti! A good eye for design must be in the genes, for this distressed and great-fitting denim line with a vinategy vibe has been seen on the butts of Cameron Diaz, Teri Hatcher and Mena Suvari. Founded in 2004 when Jimmy Taverniti teamed up with Paul Guez (founder of Sasson jeans), they quickly established themselves as a leader in the stonewashed and distressed denim markets. Today expect flattering leg-lengthening cuts and lowered back pockets, in addition to artful treatments and embellishments resulting in a seriously sexy and flattering fit.