If you’ve been looking for denim on the rocks, look no further. All about straightforward cuts and high-quality Japanese selvedge denim, Jean Shop’s two New York stores have been providing denim aficionados with customized washes and finishing done in-house since 2004. No need to book your ticket yet, for we are bringing Jean Shop to you! Offering both raw and rinsed styles, now you can choose how stiff you like your denim and do the customizing yourself!

These simple jeans are like the whiskey of denim—well cut and straightforward, the stiffer styles are not for the faint of heart. This is denim you have to work for—and you’ll be rewarded after a few wears with a beautiful fade and a gently broke-in but still sturdy feel. We love that the birthdate of each pair is written on the inside pocket with sharpie, providing a highly personal touch to this artisan-denim line. We’ll drink to that!