Ever wondered how to get the perfect balance of quality denim, flawless design and beautiful fit in your jeans? ProportionofBlu walks the style tightrope with utter ease.

This San Francisco-based denim company relies on the Golden Ratio—a mathematical relationship said to exhibit a balance between asymmetry and symmetry—when crafting all of its jeans. The Golden Ratio can be found in some of the most aesthetically pleasing works of art and architecture and throughout nature. So, how does all of that mathematical stuff relate to a fabulous pair of jeans? Every aspect from the ratio of hip stitching to the inseam to the pattern of the back pocket embroidery is based on this Golden Ratio. All we know is that we feel extrachic when slipping into a pair of ProportionofBlu jeans. And that is golden, indeed.