Everyone believes that their wardrobe could be, well, IMPROVD, but few more so than Sam Ben-Avraham and Valentino Vettori. Spring 2010 marks the first season from these fashion world veterans, Ben-Avraham of famed New York retailer Atrium and Vettori from Diesel and Scatola Sartoriale Showroom. With a mission statement of “avant-garde basics, affordable couture” fans of Rick Owen’s deconstructed leather looks will love the unconventional cuts of IMPROVD’s leather toppers. Jackets in washed and distressed lambskin treatments complement the dolman-sleeve tops and uniquely-dyed scarves to truly reflect items that a fashionable woman would wear together, all available for under $700. Fashion-forward leather jacket for under 1K? We vote “Most IMPROVD!”