Privacy Policythe United Kingdom ("we," us," "our," and henceforth referred to as "Tobi") knows that you care about how your personal information is used and shared, and we are committed to protecting your privacy. We want you to have an enjoyable shopping experience and while it is necessary for us to collect certain personal information, we respect and protect your right to privacy as set forth in this Privacy Policy. This Privacy Policy applies to our websites (including, mobile applications and related services (collectively, the "Services") collection and use of personally identifiable information ("Personal Information") that we gather when you access and use the Services. This Privacy Policy does not apply to any third party websites to which we link. You agree that your use of the Services signifies that you have read and consent to the collection, use and sharing of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Services.

What Personal Information is Collected?

Personal Information

When you purchase products on Tobi, we ask you for personal information. We use this information to process your orders and to communicate with you about the status of your membership, orders, and other transactions with us.

The types of personal information collected may include your name, email address, zip code, country, IP address, browser information, your credit card number, credit card security code, expiration date, telephone number, billing address, and shipping address. We use your telephone number only if there is an order-related issue; never for marketing purposes. Our server stores some of this information so that placing future orders will be quicker and easier.

Information in a form that (a) is aggregated with other information, (b) anonymized, or (c) is otherwise is detached, combined, organized, segmented, modified or processed, in each case so as not to be reasonably capable of being associated with you, will not be considered Personal Information, and will not be restricted by this Privacy Policy as to use, sharing or otherwise. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features, and you may not be able to complete a purchase through the Website. The Personal Information you provide is used for such purposes as allowing you to purchase items, improving the content of the Website, customizing the advertising and content you see, and communicating with you about specials and new features.

Automatic Collection of Information

Like many Web sites on the Internet, we automatically receive and store certain information whenever you interact with Tobi or use our Services to (i) better understand, improve and modify the Services, (ii) better understand how the Services are used and experienced, and (iii) better understand how we can enhance your or others overall experience on one or more of the Services, including providing advertising and other information that is relevant to you. Tobi automatically receives and records information on our server logs from your browser including your IP address, cookie information, the page you requested, and any items you may purchase and your billing history. This information may be used to customize the content you see on our Website or to communicate with you about specials and new features.

We receive and store certain types of information whenever you interact with our Website or services. Usage information, such as the numbers and frequency of visitors to our site and its components may also be used in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Website or services so that we can make the Website appealing to as many customers as possible, and improve those services. As part of this use of information, we may provide aggregate information to our partners about how our customers, collectively, use our site. We share this type of statistical data so that our partners also understand how often people use their services and our Website, so that they, too, may provide you with an optimal online experience. Tobi never discloses aggregate information to a partner in a manner that would identify you personally.

Cookie Policy

Cookies are small pieces of data stored on your device by websites to track your visits and activity. uses cookies to enhance your shopping experience by remembering your preferences, such as items in your cart and previous purchases, and ensuring content is tailored to your interests.

Disabling and Deleting Cookies. If you want to disable cookies, you can adjust your browser settings to refuse them. However, this may impact your ability to use certain features of Tobi's website effectively. You can also delete existing cookies through your browser settings. While necessary cookies are crucial for website functions and cannot be turned off, you can also manage preferences for non-essential cookies through your browser settings.

Types of Cookies and Tracking Technologies: We utilize various cookies and tracking technologies to enhance our website's functionality, improve user experience, and support our marketing efforts. Understanding the different types of cookies and technologies we use can help you make informed decisions about your privacy settings.

  • Essential Cookies: Necessary for site functionality and access, ensuring core operations like security and network management.
  • Performance and Analytics Cookies: Collect user interaction data to improve website performance and user experience insights.
  • Functional Cookies: Remember user preferences and settings for a personalized experience on our site.
  • Advertising and Targeting Cookies: These enable the delivery of targeted advertising relevant to user interests and track ad performance.
  • Social Media Cookies: Allow content sharing on social media platforms, possibly tracking your browser across other sites to build a profile of your interests.
  • Content Delivery Network Cookies: These cookies, utilized through Cloudflare, accelerate page load times. They also support optimizing your experience, ensuring some of the website's more dynamic features perform seamlessly and efficiently.

Children's Privacy

Tobi is not directed at children under 13 and we do not knowingly collect any personal information from children under 13. If you are not 18 years of age or older, you are not authorized to use the Services. If you have knowledge that a child under the age of 13 has submitted personal information to us, please email [email protected].

Use and Disclosure of Your Information

Except as described in this section, we will not sell, rent or disclose your personal information to any third parties.

User-Requested Services and Information: For information, features, products and services offered and/or provided by the Services, the information you submit is used by us to provide the information, feature, product or service you've requested, including being used for internal purposes such as tracking your order, analyzing your preferences, and noting trends and statistics. Personal Information will be shared by us only to fulfill your request or to facilitate your use of the information, features, products or services, or as otherwise outlined herein.

For example, Tobi may use other companies (1) to perform supporting functions for the various tools, functionality, information, products and services offered on or through our Services on our behalf, such as shipping, (2) to perform or support various tasks or initiatives instrumental to the business of, or related to operating or improving, the Services or (3) to assist us in testing, maintaining or improving the features, content or effectiveness of the Services or in performing research or development. These service providers (for example, credit card processing companies to bill you for goods purchased on the Services, email service providers to send out emails on our behalf, etc.) may be permitted to receive and use information collected from you or for internal purposes on an aggregated and/or anonymous basis (where you cannot be personally identified), but are not authorized by us to use Personal Information for any other purpose other than in connection with performing these support functions.

Protection of rights: Tobi may release personal information when we believe in good faith that the release of information is necessary to comply with the law; enforce or apply our Terms of Use and other agreements; or to protect the rights, property, or safety of Tobi, our employees, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Business or Asset transfers: As we grow our business, we may choose to buy or sell assets. Customer information is generally one of the business assets that would be transferred. You acknowledge such transfers may occur and an acquirer may continue to use your personal information as set forth in this Privacy Policy.

Registration Information: The Personal Information you provide when you become a registered user of and create an account on one of the Services is used primarily to provide the information, features, products and/or services you purchase or request, to help us customize or enhance your or others’ online experience, and to increase the convenience of accessing new or existing tools, products and services on the Services. Your email address serves as a unique identifier in our record system, and together with your password, is designed to help us prevent unauthorized access to information you choose to store on the Services. The data you give us about your personal preferences and demographics (e.g., your age, ZIP code, or the like) may be used to help us offer tailored content, products, and services that we believe will be of interest to you.

Promotions and Marketing: During your registration, you agree to receive electronic communications from us; these electronic communications will be used to inform you of new products, promotional announcements, special offers and other correspondence. You may unsubscribe from these communications at any time by clicking the "unsubscribe" hyperlink contained at the bottom of each email. You can also email [email protected] and request to stop sending such electronic communications to you. Despite unsubscribing, Tobi may still contact you regarding your order(s), purchase(s) or any issues relating business you conduct with us.

Non-personal Information

Automatically Gathered Information: Information that is automatically gathered, including through the use of cookies (as defined above), may be shared with other third parties, including service providers and others, so that we may better understand how the Services are used, to enhance the overall experience on the Services, and otherwise in connection with our operation of the Services and conducting related business. When such information is shared with third parties, any Personal Information will be included only if first put in aggregated or other protected form or the third party is contractually restricted from using such Personal Information for any purpose other than in connection with the purpose for which it was shared.

Social Media Features

We allow you to link your Facebook account to our Service. You can decide whether or not your activity on the Service will be shared and disclosed on your Facebook service. You can disable this feature at any time by going to Account > Edit Account Information, uncheck Publish Actions to Facebook, and click the Save button. These features may collect your IP address, which page you are visiting on our Services, and may set a cookie to enable the feature to function properly. Social media features on our Services are either hosted by a third party or directly on our Services. Your interactions with these features are governed by the respective privacy policy of the company providing such feature(s).

Protection of Your Personal Information

When you share your personal information with us, we use industry-standard Secure Socket Layers (SSL) encryption to keep it safe, turning "http" into "https" in the URL to signal a secure connection. Despite employing technological and procedural safeguards that meet federal regulations to protect your information against unauthorized access, no online data transmission can be entirely secure. Consequently, we cannot fully guarantee the safety of your data sent over the Internet. It is important to note that our Privacy Policy applies exclusively to our website. We cannot be held responsible for the privacy practices of external sites. Always review the privacy policies of any external sites you visit.

We collaborate with third parties to customize advertisements for you, sharing a limited amount of personal information such as identifiers and internet activity. This enables targeted advertising on other websites. In some cases, your email address may be shared with advertising partners. According to US privacy laws, these actions may be categorized as "sales" or "sharing." We are committed to handling your data responsibly and in accordance with all relevant laws.

Finally, we respect your right to control your personal information. You can request data deletion and opt-out from information sharing for advertising by emailing us at [email protected]. Upon receiving your request, we will act swiftly to fulfill it, adhering to US privacy laws and treating your information with the utmost respect and care.

Account Access

You can access your account from every page on the site, excluding the pages contained in the Checkout Process, to update and correct your name, email address, password, postal address, and mailing list preferences. You can change this information at any time, but must be signed into Tobi to access this information. If you have forgotten your password, click "I forgot my password" on the Sign in page to reset it.

California Privacy Rights

Tobi is committed to protecting the privacy and rights of our California customers in alignment with the California Privacy Rights Act (CPRA). If you are a resident of California, you have the right to request information about how your personal information is shared with third parties for direct marketing purposes. To exercise this right, you can contact us via email at [email protected] or by mailing us at

Legal Department
PO BOX 2325
Brisbane, CA 94005

We assure you that we take your privacy seriously and have implemented measures to ensure that your personal information is handled responsibly and in accordance with the CPRA. Your trust in Tobi is important to us, and we are dedicated to safeguarding your personal data and enhancing your shopping experience with transparency and respect.

Changes to Privacy Policy

This Privacy Policy is effective as of the date first written above. Tobi may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information, we will notify you by posting an announcement on our Tobi or sending you an email. Users are bound by any changes to the Privacy Policy when he or she uses the Tobi after such changes have been first posted.

If you have any questions or concerns about this Privacy Policy, please contact us at:

Legal Department
PO BOX 2325
Brisbane, CA 94005