We aim to inspire the next generation of young women to pursue higher education, leadership, and of course, personal style. Her success is our success and we hope  to broaden horizons and create equal opportunity throughout our communities. Part of this means placing high value on education as a valuable part of success and providing young women with financial assistance for furthering their education.  We are proud to offer our annual Tobi Cares Scholarship in which we award $3,000 to one outstanding recipient in the United States. The lucky winner will also receive a $200.00 store credit so she can continue her success in style.

  • Applicant must be a woman enrolled or enrolling as an undergraduate student in a four year college or community college in the United States.
  • Applicant must be an incoming freshman, sophomore, junior, or senior to qualify.
  • Applicant must submit their application by June 30, 2018.
  • Applicant must answer all essay questions on our application form.

A $3,000 Scholarship + $200 store credit will be awarded to one winner. The deadline to apply is June 30, 2018. The winner will be notified via email by July 14, 2018 and has until July 28, 2018 to claim the award. The award will be distributed directly to the winner's selected college once we have verified that they have been admitted and are registered to attend. The winner will be announced on August 1.

We're so excited to announce Lindsey Lord is the winner of our Tobi Cares Scholarship!

Thank you so much to every babe who applied! We enjoyed reading your applications and we're incredibly inspired by all of you.

Check back soon for our next scholarship opportunity, and in the meantime, follow @shoptobi for updates and subscribe to our email list to stay in touch with us!


A big thanks to all of our partners who have helped us promote our scholarship program. We are extremely grateful for your support in our cause to inspire the next generation of young women to become leaders and progressive influencers in society. If you are interested in collaborating with us or learning more about the program, please email us at