Tobi is an online fast fashion retailer. We design, produce, and sell our products globally and exclusively on

designed in la

Inspired by the beachy coast to the heart of downtown, we're constantly creating and delivering our story of LA. In a city that's passionate, free, and in your face with energy and attitude, there's never a dull moment. There's nowhere else to capture such an eclectic mix than in LA, where we're headquartered and where we call home.

The Now

Brains and beauty, it all starts with our Buyers. We dedicate endless hours forecasting trends, spotting upcoming styles, and determining the colors, prints, fabrics and silhouettes, that are hot for every season. Studying and analyzing real time reports ensures the right products at the right prices are always available for you.

The Feeling

Making you feel beautiful and confident is why we do it. Our In-House Design Team sketches and drapes new garments daily. In LA, where iconic style is born, our collective group of young Designers design for the woman–her body, her lifestyle, and where she is going. We mix function with style, creating clothes that are cute, sexy, effortlessly cool and comfy.

The Product

Every. Detail. Matters. When it comes to quality, our Technical Designers look at every trim, stitch and measurement to ensure the perfect fit. Meeting our quality and price standards means having a dedicated Production Team which works closely with our manufacturers. Together, our Design, Tech Design and Production teams are able to produce a garment from sketch in less than 8 weeks.

being vertical

Our operations encompass all parts of the fashion business from branding and online marketing, to order fulfillment and customer care.

Our Factories and fabric sourcing

We're control freaks when it comes to sourcing fabrics and managing our manufacturers. Working directly with them allows us to eliminate the middleman to offer quality at a more affordable price. It also allows us to quickly adapt and adjust to the ever changing needs of you, our customer.

Our Fulfillment Center

We know you're excited about your order and so are we! By operating our own Fulfillment Center our goal is to ensure it's quickly in your hands. It's here we process all new incoming merchandise from our domestic and international suppliers. From there, everything is run through quality control and sent out our door to meet you.

Our Photography Studio

The daily bustle of the studio breathes life into our brand. This is where our models, stylists, makeup artists, music and creative vision, all merge to produce visuals that we hope will inspire. It's a business we take seriously, but also have the most fun!

Our Customer Care

Our Customer Care serves over 1 million Tobi babes in 100+ countries. It's here we're able to meet with you one on one, hear your feedback and integrate it back into our design, construction and vision. To us, it's more than just selling clothes, it's about earning your trust with exceptional service.

More Internet

Born online in Silicon Valley. We're in the fashion / technology / engineering / analytics / mobile / online marketing / ecommerce business and we love it.

Unique DNA

Our team is a unique DNA of experience and knowledge–ranging from fashion and design, to technology, operations and retail. We love coding as much as design. Analytics as much as the latest trends. SEO as much as branding.

Proprietary Technology

It's a complex business but we've got it figured out. We built our proprietary e-commerce platform in-house and from the ground up allowing us to cater to the needs of the business faster. Our customer facing store and mobile apps are just the tip of the iceberg. We've also built internal tools including product lifecycle management (PLM), supplier, purchasing, warehouse, inventory, order, and customer relationship management (CRM), as well as payments, fraud, and reporting.

continuously improving

You + Tobi = Love. That's what drives us to continually improve. We're always pushing our products, services and processes to the next level. Simply put, because of you, we're forever moving forward, getting better, and growing.